Press Releases For Immediate Exposure And Sales
Press Releases in the offline world are announcements sent out to the press in the hopes of getting syndicated by the news media. While they can be used similarly in online marketing, the real strength of press releases when marketing online is the speed of publication and ability to rank above all other sites on the first page of Google.
Google knows that people are always looking for the most current information and latest news online. So when Google’s robots index (identify) a press release, Google places that it towards the top of search results.
Press releases are a great way to get lots of targeted traffic to your website fast – if you follow these simple rules:
- Draw attention using a strong headline
- Include all your contact information, but most importantly, include your website address
- Include an introduction, body and conclusion, as well as an overview of your company
- Upload your press release to several websites. A good list can be found here: list of press release sites.
A good online marketing strategy includes regular press release submissions. To learn more about marketing online for your business, sign up by clicking on “Marketing Online Course” above and filling in your name and email.
