Two Ways to Use Banner Advertising
Banner advertising involves placing banners – or images – on other websites. When people click on these banners, they are brought to your website.
There are several ways to get your banners displayed on other sites. Some of the ways are:
- Using Google’s Adwords to set up a content campaign with banners, and Paying Per Click (PPC)
- Using Google’s Adwords but paying per impressions (CPM)
- Buying Pay Per View (PPV) traffic on one of the many PPV networks
- Buying banner space directly from a webmaster or website owner
When using banners to advertise your website, note that it is important to get the ad placed on appropriate websites. The better your ad matches the content of the website, the more likely people are to click through to your site.
Additionally, with banners, it is essential to test to see which types of banners (and placements) convert well for you. Tracking and testing is discussed more in detail in the Marketing Online Course. Sign up for more information by clicking on “Marketing Online Course” above and filling out your name & email.
