Why Article Marketing is The Top Strategy of Every Successful Online Marketer
Article marketing involves writing content (aka articles) and placing it on the web in article directories. Article marketing is one of the best ways to market online for several important reasons.
One reason article marketing is so powerful is that articles are answers. People use the internet to find information. When someone types a search into Google, the search engine looks for websites that match the question they asked. Using the right words in your articles can help people find you, your products and your services.
Another reason article marketing is the backbone of most online marketing campaigns is that articles work well as a preselling strategy. You can educate your customer before introducing her to your products and services, thereby increasing the sales conversions on your business website.
The most powerful article marketing campaigns start with keyword research.
The basic steps for article marketing are:
- Write an article
- Select an appropriate, keyword-rich title
- Compose a strong resource box (a resource box is your chance to bring people to your website and receive two important backlinks)
- Add appropriate tags
- Upload to article directories.
A good list of article directories can be found at article directories.
More advanced article marketing strategies are taught in the Marketing Online Course. Sign up for access by clicking on “Marketing Online Course” above and filling out your name & email.
