Tracking Tweaking and Testing – Three T’s to Transform Your Marketing and Increase Your ROI
There is one thing that many businesses do not do when marketing online. It lowers their ROI. It can cost hundreds of thousands of dollars over the course of a year. And it causes them to lose opportunities that might have been right in front of their noses.
It’s called tracking, and it is one of the most important elements of a successful online marketing campaign.
Tracking campaigns online involves several elements.
- Being aware of the various methods being used to promote the business and business website
- Separating these marketing methods into different categories (for instance, ‘video’, ‘web 2.0′, ‘articles’)
- Setting up tracking software on your website(s) (we recommend several of these in our marketing online course)
- Including tracking codes in every hyperlink (web address) placed on the web
- Periodically reviewing statistics and making adjustments as necessary
Once you have data, you can start to see which marketing methods are working well for you. For example, you may notice that every time you place a video on YouTube, you get 100 new visitors to your website, but none of them make a purchase. On the other hand, every time you upload an article to a certain article directory, you only get 5 visitors, but at least one of them makes a purchase. In this case, you would know to focus your marketing efforts on articles, and not videos.
Tracking can get even more detailed and can show you exactly which type of article or video makes you sales. We discuss the 80/20 principle in depth in the Marketing Online Course. Sign up for more information now by clicking on “Marketing Online Course” above and filling out your name and email in the form.
